Friday 25 May 2012

Luigi Russo Sas - Lemonade Agency


Luigi Russo Sas' work is very modern, realistic and detailed, with a lot of effort gone into creating a life like illustration.
He is clever in working with an image and combining a background into it, by fading out a bright tone of green into white. He has also been clever in working with the composition effectively, allowing space for text if this design was to be used for an advertisement, or packaging. There is an element of movement, life and vitality in this piece, by creating the image with bright, wholesome colours, giving the impression that the food being advertised is not just tasty, but very good for you too. The use of brightness is also a way in which to attract people's attention. 

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